Started as a passion to see people wearing her choice of clothes, once a full-time engineer is now a full-time style curator and the main force behind this home-grown Indian brand. We are proud to launch our women’s apparel brand “Praash online”  which radiates intensifying fashion trends with a pop of cultural colors. 

Our ideology is to stick to our roots while rooting for the best that the world has to offer. We use India’s rich and artistic textile heritage to make your lives more stylish and comfortable. To help others help themselves, we partner with local and authentic artisans to give finesse and genuineness to our collection. The main idea is to present to you conventional Indian culture in the most unconventional way.

We believe in the greatest truth that every woman is different and beautiful in her own way, we are here to provide channels to add filters to your beauty. That is why here at Praash Online, we have something for every shape, build, color and age. Prioritizing comfort over every other aspect, we provide some of the best natural blends for you to accompany. 

Be it girl’s night out, , cozy date, or chirpy expedition we are your rescue rangers. We produce each style in limited numbers to give you the feeling of quintessential uniqueness. Our dream is to evolve in such a way that we understand everything you need in your closet.